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Oreo
Eating an Oreo is a very particular experience, where even choosing to just eat the cookie whole is a deliberate choice. We will lean into the ritual by bringing the Oreo experience to the space of fine dining–but of course, with an Oreo twist.
Welcome to Le Cookie & Le Cream.
A pattern which could easily be repeated over and over again.
Speaking of unreliability, we felt our OOH would be best suited in the vicinity of public transportation.
cotopazi only
Even inside the train cars.
And in store, Rold Gold is comforting consumers by letting them know we're in the snack aisle, and always will be.
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